A recent case of trademark infringement serves as another reminder to do your homework before launching a business, or in this case boy-band-wonder, on the international stage. UK boy band, One Direction, have been sued by another band of the … Continue reading
The new law recognises that our society is changing from one that likes “to dig things out of the ground” to one that values information, technology and innovation. It attempts to update the law to keep up with changing times, … Continue reading
We get asked this question all the time. So in this timely article we decided to clear up the confusion once and for all as to the differences between these 2 symbols, what they represent and when they should be … Continue reading
Sometimes it comes as a rude shock to a client to discover that the brand that their creative team has created may be very difficult to get trademark protection for. Often it is as much of a shock for the … Continue reading
The case of ACCC v Allergy Pathway, recently handed down by the Federal Court, serves a chilling warning about the responsibility that businesses have to monitor their social media threads – to ensure that comments made by others aren’t causing … Continue reading
Social media is a double-edged sword. Businesses are increasingly using it for marketing purposes but also face the risks of their employees abusing it, either at work or through comments they or their friends post online. Facebook has more than … Continue reading
News of a new release of domain names in the imminent future is sending businesses scrambling to make plans for securing the .xxx for their brand – so cybersquatters don’t get in first! The Internet Corporation for Assigned Names and … Continue reading
The battle of the Groupon trademark in Australia demonstrates the importance of claiming and protecting your brand name and domain name internationally, if you think your business has some potential out of the Aussie shores. Groupon learnt the hard way … Continue reading
So you think that simply having a business name or company name means your brand name is protected? Think again… One of the most frequent issues I have seen in the area of trademarks comes from the misconception that simply … Continue reading
