What is the difference between ™ and ®?

We get asked this question all the time. So in this timely article we decided to clear up the confusion once and for all as to the differences between these 2 symbols, what they represent and when they should be … Continue reading

How to Create Branding that can be Protected

Sometimes it comes as a rude shock to a client to discover that the brand that their creative team has created may be very difficult to get trademark protection for. Often it is as much of a shock for the … Continue reading

Groupon v Scoopon battle it out

The battle of the Groupon trademark in Australia demonstrates the importance of claiming and protecting your brand name and domain name internationally, if you think your business has some potential out of the Aussie shores. Groupon learnt the hard way … Continue reading

Google gets “Groggle”

The Aussie start up business “Groggle” got a bit more than it bargained for when it launched into business as a liquor price comparison website. And as a result, this latest David and Goliath trademark battle is a reminder about … Continue reading

A cautionary tale in marketing

The iconic Australian “Ugg Boot” brand has been taking a bit of battering of late, with a number of disputes over the years in relation to the ownership of the “Ugg Boot” name (as we have reported in a past … Continue reading

Trademark protection – why bother?

So you think that simply having a business name or company name means your brand name is protected? Think again… One of the most frequent issues I have seen in the area of trademarks comes from the misconception that simply … Continue reading