URGENT CALL TO ACTION: If you manufacture goods in China, or derive any revenue from China, you need to get serious about trade mark protection. In a trend that has impacted […]
Brand Protection
Trademark Registrations are Vulnerable to Attack
Think that having a trademark registration makes it impenetrable to attack? Think again. A trademark registration will be vulnerable to attack if it is not being used properly. In these [...]
Starting Out in Business – Trademarks and Business Names – Help!
So you’re thinking of starting up a new business, and you’ve brainstormed and picked a name that you like. What next? We’ve noticed recently that people are a bit confused [...]
Protecting Trademarks in China
The year of the horse could usher in better opportunities to protect brand integrity with a new trademark law China introduced in May. As Australia’s largest trading partner, there’s no [...]
Superman Wins in Fight with Melbourne Gym
Have you ever wondered if you might have picked a brand name that’s a little too close to someone else’s mark? Or have you seen someone else manage to get [...]
“Attitude” – How a Humble Trademark Became Worth Millions
I recently had the opportunity of speaking to Justin Herald, a leading Australian entrepreneur. He is famous for, among other things, starting the clothing brand Attitude Gear with just $50 [...]
