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Brand Protection

Protect your intellectual property the right way!

In 2021, record numbers of patents, trademarks, and designs were filed in Australia. Various studies have also consistently shown that Australian SME businesses with registered IP rights employ more people […]

Trademark Registrations are Vulnerable to Attack

Think that having a trademark registration makes it impenetrable to attack? Think again. A trademark registration will be vulnerable to attack if it is not being used properly. In these [...]

Protecting Trademarks in China

The year of the horse could usher in better opportunities to protect brand integrity with a new trademark law China introduced in May. As Australia’s largest trading partner, there’s no [...]

Superman Wins in Fight with Melbourne Gym

Have you ever wondered if you might have picked a brand name that’s a little too close to someone else’s mark? Or have you seen someone else manage to get [...]

One Direction – squabble over trademark

A recent case of trademark infringement serves as another reminder to do your homework before launching a business, or in this case boy-band-wonder, on the international stage. UK boy band, [...]

What is the difference between ™ and ®?

We get asked this question all the time. So in this timely article we decided to clear up the confusion once and for all as to the differences between these [...]

How to Create Branding that can be Protected

Sometimes it comes as a rude shock to a client to discover that the brand that their creative team has created may be very difficult to get trademark protection for. [...]

Groupon v Scoopon battle it out

The battle of the Groupon trademark in Australia demonstrates the importance of claiming and protecting your brand name and domain name internationally, if you think your business has some potential [...]

Google gets “Groggle”

The Aussie start up business “Groggle” got a bit more than it bargained for when it launched into business as a liquor price comparison website. And as a result, this [...]

UGG-ly trademark disputes

The Ugg Boot is seen by some to be as iconically Australian as the Opera House and Harbour Bridge. But the little old sheepskin boot has over the last 6 [...]

Trademark protection – why bother?

So you think that simply having a business name or company name means your brand name is protected? Think again… One of the most frequent issues I have seen in [...]

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