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Brand Protection

Serious Trademark Issues when Manufacturing in China

URGENT CALL TO ACTION: If you manufacture goods in China, or derive any revenue from China, you need to get serious about trade mark protection. In a trend that has impacted even the biggest multinationals such as Penfolds and Apple, an increasing number of businesses are suffering catastrophic losses as a direct result of not being […]

Trademark Registrations are Vulnerable to Attack

Think that having a trademark registration makes it impenetrable to attack? Think again. A trademark registration will be vulnerable to attack if it is not being used properly. In these cases, simply renewing a trademark each 10 years will not provide indefinite protection on its own. There must be use of the mark in the [...]

Protecting Trademarks in China

The year of the horse could usher in better opportunities to protect brand integrity with a new trademark law China introduced in May. As Australia’s largest trading partner, there’s no doubting the importance of the People’s Republic of China to the Australian economy. Yet despite long-standing relations between Australia and China, and a renewed eagerness [...]

Superman Wins in Fight with Melbourne Gym

Have you ever wondered if you might have picked a brand name that’s a little too close to someone else’s mark? Or have you seen someone else manage to get a trademark registered that’s a little too close for comfort to your registered mark? If there’s infringement, trademark registrations can be challenged. A recent Federal [...]

“Attitude” – How a Humble Trademark Became Worth Millions

I recently had the opportunity of speaking to Justin Herald, a leading Australian entrepreneur. He is famous for, among other things, starting the clothing brand Attitude Gear with just $50 when he was just 25 years old, and growing it within 6 years to a multi- million dollar business. I spoke to him about his [...]

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