In China, the brand belongs to whoever registers it first, not to whoever built it. The fix is cheap, fast and easy to miss.
Find Out How We Break The
Mould for Businesses
Brand Protection
Protect your intellectual property the right way!
In 2021, record numbers of patents, trademarks, and designs were filed in Australia. Various studies have also consistently shown that Australian SME businesses with registered IP rights employ more people […]
Serious Trademark Issues when Manufacturing in China
URGENT CALL TO ACTION: If you manufacture goods in China, or derive any revenue from China, you need to get serious about trade mark protection. In a trend that has impacted […]
Trademark Registrations are Vulnerable to Attack
Think that having a trademark registration makes it impenetrable to attack? Think again. A trademark registration will be vulnerable to attack if it is not being used properly. In these [...]
Starting Out in Business – Trademarks and Business Names – Help!
So you’re thinking of starting up a new business, and you’ve brainstormed and picked a name that you like. What next? We’ve noticed recently that people are a bit confused [...]
Protecting Trademarks in China
The year of the horse could usher in better opportunities to protect brand integrity with a new trademark law China introduced in May. As Australia’s largest trading partner, there’s no [...]
Superman Wins in Fight with Melbourne Gym
Have you ever wondered if you might have picked a brand name that’s a little too close to someone else’s mark? Or have you seen someone else manage to get [...]
“Attitude” – How a Humble Trademark Became Worth Millions
I recently had the opportunity of speaking to Justin Herald, a leading Australian entrepreneur. He is famous for, among other things, starting the clothing brand Attitude Gear with just $50 [...]
Who is responsible when a brand you have created lands your client in hot water?
I am often approached by designers and people involved in branding with issues relating to who is responsible if something goes wrong with a design/brand they have created or worked [...]
One Direction – squabble over trademark
A recent case of trademark infringement serves as another reminder to do your homework before launching a business, or in this case boy-band-wonder, on the international stage. UK boy band, [...]
What is the difference between ™ and ®?
We get asked this question all the time. So in this timely article we decided to clear up the confusion once and for all as to the differences between these [...]
How to Create Branding that can be Protected
Sometimes it comes as a rude shock to a client to discover that the brand that their creative team has created may be very difficult to get trademark protection for. [...]
Groupon v Scoopon battle it out
The battle of the Groupon trademark in Australia demonstrates the importance of claiming and protecting your brand name and domain name internationally, if you think your business has some potential [...]
What’s in a name? Business names, Company names, Domain names, and trademarks – the differences explained
Contrary to popular belief, business names, company names, domain names and trademarks all have very different roles and provide very different levels of protection. In this article, we sift through [...]
Google gets “Groggle”
The Aussie start up business “Groggle” got a bit more than it bargained for when it launched into business as a liquor price comparison website. And as a result, this [...]
UGG-ly trademark disputes
The Ugg Boot is seen by some to be as iconically Australian as the Opera House and Harbour Bridge. But the little old sheepskin boot has over the last 6 [...]
Trademark protection – why bother?
So you think that simply having a business name or company name means your brand name is protected? Think again… One of the most frequent issues I have seen in [...]
