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Marketing

Disputed Territory – Protecting Domain Names

A recent court decision highlights the difficulties of protecting domain names from exploitation by competitors. REA Group Ltd (REA) owns the domain names realestate.com.au and realcommercial.com.au from which it runs [...]

Recent ACCC Blitz on Cartel Conduct

There have been a couple of big proceedings commenced by the ACCC recently in the Federal Court with cartel conduct under the spotlight, serving as a stark reminder that the [...]

Spam Mail Cops Big Fines

There’s been a few big fines recently for breaches of the Spam Act, which serves as a warning to businesses to take care when sending marketing messages. GraysOnline have been [...]

Tying Up Legal Loose Ends

The new year is almost upon us, and the time is now right to make yourself a list of the legal loose ends you should be aiming to tie up [...]

Protecting against clients taking your pitch

What protection do you have against clients (or even worse – prospective clients) taking work you have produced in a pitch to them, and using it with another provider? This [...]

Astroturfing – Misleading advertising

Astroturfing refers to an orchestrated expression of support for a cause, product, service or policy designed to give the impression of a grassroots movement. Under Australian law, if a business [...]

Energy Watch and Ben Polis fined $1.95million

In a clear move by the Federal Court to make an example of the consequences of false and misleading conduct to the business community, Energy Watch has been fined $1.95million, [...]

Group buying deals so hot they can burn

The rise of group buying sites over the last few years has been rapid. But as we now settle into a period where the novelty of these sites (and their [...]

Google under fire

As you may know, Google have been dodging the bullet when it comes to selling adwords and allegations of misleading and deceptive conduct, but in a recent case, the Federal [...]

Misleading 2-price comparisons under attack

The ACCC has been vigorously pursuing companies that quote misleading higher prices in comparison to so-called sale prices. Two-price advertising, often called comparative price advertising, contrasts the sale price with [...]

Could innocent blog comments amount to defamation?

Businesses using social media need to closely monitor what they, and their employees, are saying about others to ensure you aren’t in the firing line of our defamation laws. In [...]

Are you prepared for .xxx ?

News of a new release of domain names in the imminent future is sending businesses scrambling to make plans for securing the .xxx for their brand – so cybersquatters don’t [...]

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