Does your business have a strategy in place for handling bad publicity? Dealing with bad publicity in some cases requires the strength of looking at defamation laws, but in many instances, you don’t need to go that far. How you respond to negative comments and accusations on social media can have serious implications for your brand and your bottom line. Learn more about this topic from PR and communications expert Sue Papadoulis of Profile Media in this episode of Talking Law.
Episode Highlights:
- A wave of interest in defamation actions relating to social media posts
- An increasing need for crisis communications and issues management
- Correcting misinformation through proactive positive messaging
- The underlying formula for issues management
- The power of preparedness and ownership
- Communication strategies for small business
- Why PR is important for handling messages externally and internally
- Keeping your emotions in check
We’ve recently witnessed a bizarre wave of interest in defamation actions within our practice. Business owners are often caught off-guard when they find themselves on the receiving end of negative comments and accusations on social media. Whilst there are legal avenues available, we think it’s also useful to investigate what else can be done to protect businesses and prevent issues from occurring in the first place.
Our aim for this episode is to help business owners develop strategies for handling bad publicity and establish good communication models within their organisations. To help us accomplish this, we brought on board PR and communications expert Sue Papadoulis. Sue is a former journalist and the founder of the national publicity company Profile Media.
As a business owner, you should always be prepared to deal with bad publicity and the effects it can have on your business. The wrong strategy (or lack of one) could do irreversible damage to your brand name and bottom line. Listen in and learn how to navigate this tricky area today!
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