In this episode, we talk to Michelle Tayler of Marketing Practices about branding and brand protection, and why they are important in safeguarding your business. We also discuss branding from different perspectives: the marketing perspective and the legal perspective.
Today’s podcast episode is directed specifically to businesses in the health industry. Michelle Tayler and our host Joanna Oakey examine closely the ways of creating a brand that can stand the test of time. They discuss the secrets to marketing including brand consistency, do’s and don’ts in building a unique brand identity, and the legal considerations involved in those areas. They also discuss the different ways you can protect your brand, particularly using trademarks and trademark registrations.
- Why are we talking about this
- Creating a brand that can stand the test of time
- Thinking about the now
- The secret to marketing: Brand consistency
- Giving your brand a unique identity
- Do’s and don’ts when building your brand identity
- Ways to protect your brand
- Trademark and registration
- Answering questions
Connect with Michelle
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