In this week’s episode, our resident trademarks guru Grace Yi takes us through a recent and interesting trademark application in the US by Apple for the word “Slofie”. We also discuss the importance of registering a trademark so that you can control its use.
- What is a Slofie?
- Why did Apple want to trademark it immediately?
- Creating a trademark which is completely made up
- The problem with trademarks being too generic
- What is “genericide”?
- Using your trademark as an adjective rather than a noun or verb
In this week’s episode, our resident trademarks guru Grace Yi takes us through a recent and interesting trademark application in the United States by Apple for the word “Slofie”.
We also discuss the importance of registering any new trademark so that its use can be controlled and the importance of controlling its use to avoid “genericide”.
Are you enjoying the podcast? Listen to the episode here and leave us a review:
Our General Legal Services
Are you looking for a top quality legal team to assist you in your organisation?
Aspect Legal is an innovative commercial legal practice that specialises in providing fast and professional services for their clients. Our commercial legal services cover a wide spectrum of disciplines – contract law, dispute resolution, business sales and acquisitions, brand protection and IP.
We work with clients both large and small, and we’re all about helping you grow while protecting you from the unexpected storms of business. If you’d like to chat about how we might be able to assist you, simply head over to our website at aspectlegal.com.au to book in time for a free discussion with one of our lawyers. So get in touch today!
Disclaimer: The material contained on this website is provided for general information purposes only and does not constitute legal advice. You should not depend upon any information appearing on this website without seeking legal advice. We do not guarantee that the contents of this website will be accurate, complete or up-to-date. Liability limited by a scheme approved under Professional Standards Legislation.